- Title: Designing Gamified Systems: Meaningful Play in Interactive Entertainment, Marketing and Education
- Autor: Sari Gilbert
- Publisher (Publication Date): Focal Press; 1 edition (September 4, 2015)
- Language: English
- ISBN-10: | 0415725704
- ISBN-13: | 978-0415725705
- File Format: EPUB, PDF
Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and reimagine real world systems – from cities and corporations to schools and the military. Author Sari Gilbert develops a set of core principles and tools for using game thinking and interactive design to build motivation, explain hard concepts, broaden audiences, deepen commitments and enhance human relationships.
Designing Gamified Systems includes:
- Topics such as gamified system design, behavioral psychology, marketing, business strategy, learning theory and instructional design
- Interviews with leaders and practitioners in this emerging field who explain how the job of the game designer is being redefined
- Exercises designed to both encourage big-picture thinking about gamified systems and help you experience and understand the challenges and nuances involved in designing them
- A companion website (www.gamifiedsystems.com) with additional materials to supplement learning and practice
About the Author
Sari Gilbert is a professor in the Interactive and Game Design department at the Savannah College of Art and Design, where she teaches courses and workshops introducing students and professionals to the practice of gamified system design. Gilbert’s twenty years of experience in interactive entertainment include designing and producing the top-selling JumpStart titles and serving as a Senior Producer at Disney Online. She has founded three companies devoted to innovation in the field of interactive entertainment.
Sari Gilbert has written a manifesto for placing game design and game designers at the center of a wide range of industries beyond traditional video games. This book imagines a world in which corporations, schools, museums, and government agencies hire game designers as part of their permanent staffs. And then it shows how this reality is coming to pass. The book is extremely practical and insightful and shows case study after case study of how games and play-based design are impacting the world beyond traditional video games, creating a whole host of new opportunities for designers. Game designers and user experience designers who want to understand best practices in play-based design will benefit greatly from reading this book. It’s particularly useful for game designers who want to use their expertise to pivot their careers into innovative and lucrative directions outside traditional games studios. In full disclosure, I contributed an essay for Gilbert’s book, and I did so because I knew this was not going to be another “gamification” book. It’s a clear and deeply informative handbook that opens up whole new directions for design careers. Buy this for the interviews alone. They are full of amazing insights from top designers.
I’ve been in the creative field for years – making TV ads, working with film execs in order to integrate brands in entertainment, producing branded games. Etc. Sometimes I thought I should write a book with my learnings so that people going in the field didn’t have to make my same mistakes I did. Well, I don’t have to because here it is – only a lot better. Truly, it’s a superbly organized book that connects game theory to real life executions in order to achieve “no-spin” actual results. Highly recommended. Buy this book.